Toyota has reclaimed the top spot in global vehicle sales, with its RAV4 compact SUV edging out the Tesla Model Y for the title of the world’s best-selling vehicle in 2024.
- Sales Numbers
The RAV4 achieved approximately 1.187 million units sold worldwide—a year-over-year gain of about 11%—while Model Y volumes declined to around 1.185 million, marking a 3% drop. The difference was razor-thin, with the RAV4 leading by fewer than 3,000 units. - A Shift in the Rankings
In 2023, the Tesla Model Y held the crown with roughly 1.223 million units, with the RAV4 in second at around 1.075 million. This year, Toyota flipped the script thanks to steady SUV demand and a brief slowdown at Tesla. - Global Popularity of the RAV4
Produced in multiple countries and sold worldwide under various names, the RAV4 continues to shine in nearly every market. In the U.S., it even outperformed a legacy truck model in non-pickup rankings. - Tesla’s Market Dip
While Tesla’s Model Y remains consistently strong, production shifts (including factory upgrades) and softer demand led to a modest decline in shipments for the year. - Still Neck-and-Neck
Despite the change at the top, both vehicles sold over 1.1 million units in 2024. The margin was slim enough that minor swings in regional demand could tip the scales next year.
Why It Matters
The RAV4’s victory highlights the enduring strength of mainstream SUVs and Toyota’s multi-region manufacturing strategy. Meanwhile, Tesla’s brief setback signals tougher competition and the importance of production stability—even for major EV leaders.
