Ram CEO Tim Kuniskis has expressed a strong desire to introduce a midsize pickup truck to the brand’s lineup, aiming to fill a notable gap in their offerings. At the 2025 Detroit Auto Show, Kuniskis emphasized the importance of this initiative, stating, “I want a midsize truck so bad.” His enthusiasm highlights Ram’s growing recognition of the segment’s potential to complement their existing lineup of full-size trucks and heavy-duty offerings.
The midsize truck segment has seen a resurgence in recent years, with manufacturers like Ford, Chevrolet, Toyota, and Nissan introducing competitive new models. These vehicles appeal to a diverse range of buyers, from urban commuters seeking a versatile vehicle to adventurers looking for capable off-road trucks. Despite Ram’s historic dominance in the pickup truck market, the absence of a midsize option has left a noticeable gap in their portfolio, potentially ceding market share to competitors. With the growing demand for more affordable and fuel-efficient trucks, Ram’s entry into this space could be a game-changer.
In 2021, during Stellantis’ EV Day presentation, the company offered a glimpse of a potential midsize pickup concept based on the STLA Large architecture. This platform, optimized for electrification, hints at a unibody design rather than the traditional body-on-frame construction typically associated with midsize trucks. Such a design could position Ram as a trailblazer in the segment, offering a truck that combines modern engineering with advanced features, potentially including hybrid or fully electric powertrains.
While specific details about the midsize truck remain under wraps, Kuniskis has assured enthusiasts and industry observers that it “will be brought to market.” He teased that customers will be “surprised” by Ram’s approach, suggesting a fresh and innovative take on what a midsize truck can be. Whether this means bold styling, cutting-edge technology, or class-leading performance remains to be seen.
The introduction of a midsize pickup truck aligns with Ram’s broader strategy to adapt to shifting market dynamics and evolving consumer preferences. With rising costs in the automotive market, a midsize option could serve as a more accessible entry point for buyers who desire Ram’s legendary performance and durability but in a smaller, more cost-effective package. By expanding its lineup, Ram aims to remain competitive and offer products that cater to a wider audience, ensuring they stay at the forefront of the truck industry.
For fans of the Ram brand and truck enthusiasts alike, the possibility of a midsize Ram pickup represents an exciting development. As anticipation builds, one thing is certain: the introduction of this truck could redefine expectations for the midsize segment and solidify Ram’s position as an innovator in the automotive world.
