Ram has made a bold move in the pickup truck market by announcing a new 10-year or 100,000-mile limited powertrain warranty for its 2026 model-year trucks and vans in the United States. This extended warranty, which applies to both retail and lease customers (excluding fleet sales), covers key components such as the engine, transmission, transfer case, driveshafts, axles, and differentials.
The decision to double the standard industry warranty is a direct response to changing consumer behavior. With more buyers financing vehicles over extended periods—often up to seven years—Ram’s new warranty is designed to provide coverage that aligns with the life of a typical loan. As customers hold onto their vehicles longer, this extended warranty gives them added confidence in their purchase and a sense of long-term security.
Compared to competitors like Ford, General Motors, and Toyota, which typically offer five-year or 60,000-mile powertrain coverage, Ram’s announcement sets a new benchmark in the segment. It not only differentiates Ram in a competitive market, but it also reflects growing consumer concerns over the reliability of modern powertrains, especially as the company introduces new technologies such as the turbocharged Hurricane inline-six engine.
Ram’s leadership emphasized that this change is part of a broader strategy to improve customer perception and enhance product value. The automaker plans to roll out over two dozen new product updates and launches within the next 18 months as part of its turnaround efforts. This includes a greater focus on commercial vehicles, electrification, and building stronger loyalty among core truck buyers.
For consumers, this move brings real value. The warranty effectively matches the duration of many auto loans, meaning drivers will have powertrain protection for the entire period they’re making payments. It also offers peace of mind for those who plan to keep their trucks long after the loan is paid off.
Overall, Ram’s extended warranty is a strategic play that not only strengthens its value proposition but also pressures competitors to rethink their own warranty offerings. For truck buyers who prioritize long-term durability and protection, Ram’s new powertrain warranty could be a deciding factor.
